![]() Was pastoral (as in the paintings of the time,Īnd as in the Horatian Latinate poetry of Prominent in the landscape ideals of the1700’s.Īs a landscape uninterrupted by fencing, and as continuous with also notes that Chaucer used “aha” in this context in “The Nun’s Priest’s Tale” – “They crieden, out! A ha the fox! and after him thay ![]() 18 ‘Ah-ah’ experience, the sudden achievement of insight … The catch-phrase … comes, of course, from the tale about Archimedes. 666 ‘ Aha-moment,’ the moment of insight.ġ947 P. traces an early German use of the phrase (“ aha-erlebnis”) to 1908, and English uses to the 1930s:ġ939 L. ![]() The Oxford English Dictionary defines the “ aha experience” as:Ī moment of sudden insight or discovery the sudden finding of a solution to a problem also aha moment, reaction, etc. Mutual responded with the lawsuit and documents showing it had obtained preliminary approval of a federal trademark. Winfrey often discusses “ aha moments” -ĭescribed on her magazine’s Web site as “those flashes of understanding” - with guests on her show. Winfrey’s representatives argued in April that the phrase was synonymous with Winfrey and her show. Harpo asked Mutual in a letter to stop using “ aha moment” to promote its insurance and financial products because it didn’t want confusion about whether there was a relationshipīetween Mutual and Winfrey. Mutual and Harpo began sparring earlier this year after Mutual starting using the slogan “ official sponsor of the aha moment” in a national advertising campaign. have settled a dispute concerningĪha moment,” according to the Associated Press: The insurance company Mutual of Omaha and Oprah Winfrey‘s production company Harpo Productions Inc. A phrase that describes “flashes of understanding,” which has been the subject of a curious copyright battle.
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